Factory Direct, Inc., is a family-owned and operated automotive equipment distributor, established in West Michigan over 30 years ago to provide quality products, and service after the sale to the automotive professional. We are ready to supply everything your shop needs, from a few valve stems and wheel weights to completely furnishing and setting up a multi-bay repair facility. Factory Direct is your source for: • Automotive Equipment Sales • Equipment Repair parts • On-site repair service • Certified installation • Training and set-up